Novocure (NASDAQ: NVCR) announced today that Optune Lua is the brand name for the NovoTTF-100L System in malignant pleural mesothelioma (MPM). The U.S. Food and Drug Administration (FDA) previously approved Novocure’s Tumor Treating Fields delivery system concurrent with pemetrexed plus platinum-based chemotherapy for the first-line treatment of unresectable, locally advanced or metastatic MPM.
“The Optune brand emphasizes the unique product offerings of Novocure’s Tumor Treating Fields delivery systems and suggests the prospect of hope and optimized care,” said Pritesh Shah, Novocure’s Chief Commercial Officer. “Optune Lua is easy to pronounce and remember, and should help patients, caregivers and providers ask for the treatment by name.”
With the FDA’s approval of the Optune Lua brand name, all of Novocure’s Tumor Treating Fields delivery systems are aligned under a single brand family, Optune. The addition of a suffix to the Optune brand name helps differentiate between Tumor Treating Fields delivery systems for the treatment of MPM, glioblastoma and future potential indications.
Source: Company Press Release
