Alcon (SIX/NYSE: ALC), the global leader in eye care dedicated to helping people see brilliantly, today announced the Canadian launch of TOTAL30 for Astigmatism and DAILIES TOTAL1 for Astigmatism. This launch extends Alcon’s portfolio of reusable and daily disposable lenses, with high-performing options designed for astigmatic patients.

Estimates show that toric lenses – for astigmatic correction – is the fastest growing segment of the contact lens market, presenting an opportunity for eye care professionals to provide outstanding vision correction and patient experience. Though 47 percent of patients require astigmatic correction, studies show only 10 percent of them wear toric lenses.

“We’re proud to bring TOTAL30 for Astigmatism contact lenses to Canada, alongside DAILIES TOTAL1 for Astigmatism lenses which have been tremendously successful in other markets,” said Chris Gruhn, General Manager of Alcon Canada. “These eagerly anticipated innovations will provide astigmatic patients with stable vision and outstanding overall comfort, delivering on our purpose to help people see brilliantly.”

Studies show toric lens wearers experience more discomfort compared to sphere lens wearers (42% vs. 35%) and end-of-day dryness (35% vs. 26%). Featuring Alcon’s proprietary Water Gradient material, the new TOTAL toric lenses address these concerns, with a lens that is nearly 100% water at its surface so all that touches the eye is a gentle cushion of moisture.

“Many contact lens wearers expect some discomfort or dryness to be the norm, and this is especially true for toric wearers,” said Dr. Christine Misener, O.D. at the Ancaster Eye Clinic. “My patients have seen success in TOTAL contact lenses, and now, I have a comfortable option for astigmatic patients too with the same innovative Water Gradient lens technology.”

Source: Company Press Release