The AcceleDent System is a lightweight device used to speed up the rate of orthodontic treatment, intended for 20 minutes of daily use and is currently being sold to select orthodontic specialists in UK.
OrthoAccel has been planning for a general market release of AcceleDent System in the UK in September, at the British Orthodontic Conference in Brighton.
OrthoAccel managing director Andrew Binns said that the AcceleDent device has received positive interest from the Australian orthodontic community including academics and researchers and some orthodontists have reported excellent initial results, especially in cases where tooth movement has been very slow or virtually unachievable.
Inno DMC CEO Sung-ku Hong said that the agreement marks OrthoAccel’s first movement into the Asia Pacific region.
OrthoAccel Marketing and Business Development vice president Mike Kaufman said that Australia and South Korea are key international markets and allow the firm to develop product awareness and success stories in advance of a future release in other international markets and the US.
“AcceleDent is an exciting and new innovative technology with the potential to offer significant time savings to the patient and practice efficiencies to the orthodontist,” Kaufman said.
“OrthoAccel first had the opportunity to meet with Hong during the 2010 AAO meeting and we immediately appreciated the depth and experience of Inno DMC and how their relationships with the orthodontic community would benefit our efforts in South Korea.”
